Discover Your Lingua Franca.

Inclusive copywriting services for purpose-driven businesses

The method.

Solving your marketing problems with sociolinguistics

What is sociolinguistics?

 

It’s the study of the intersectionality between culture and language.

 

A brand’s lingua franca or link language also lies at this intersection.

 

I use that language to write socially-conscious copy that speaks to your multicultural audiences.

lingua-franca-language-and-culture

The process.

Learning your language word for word

During a complimentary half-hour discovery call, I’ll assess your copywriting needs and make recommendations. If it sounds like I’m speaking your language, I’ll draft a proposal for you to review. 

Once we’ve agreed upon a contract, you’ll take an extensive questionnaire as part of the onboarding process. 

I’ll need access to your social media and/or website for analytics so we can determine how we’re measuring success. 

We’ll have weekly wordstorming sessions where we’ll strategize the morphology, semantics, and pragmatics of your copy.

I’ll also be dedicating time to writing your copy. You’ll also have unlimited access to me via email.

Depending on the services needed, we’ll create a content calendar and strategy for implementing your lingua franca until you feel that you’ve reached fluency.

We’ll do benchmarks at the end of a determined period (30 to 90 days depending on your package) and go over analytics and content performance. 

Missing something? We can recalibrate your content marketing needs after a benchmark if needed. Additional services will be added to the next purchase order. 

What happens once you’ve become proficient in your lingua franca? We’ll have an offboarding interview where we can exchange feedback and any due deliverables.

You’ll have lifetime access to your lexicons (copy decks) and all deliverables specified in our contract.

The components.

Writing the building blocks of your brand's language

Website Copy

Content Copy

Ad Copy

Frequently Asked
Questions.

I specialize in long-form B2C copy for brands that want to tell a story. I also write copy that converts for social media.

Content that truly embodies your lingua franca can take up to two weeks. 

All copy decks are housed in a protected client file in Google Drive.

I share content calendars and ideas via Trello. 

I do not deliver assets (stock images and designs). Only the words.

I require 50% up front for copy and then the remaining 50% after you have received deliverables. I invoice with net 15 payment terms via Bill.com or Paypal (fees included in invoice).

Retainers are billed bi-weekly or monthly. 

I offer up to 3 rounds of revisions. This is to ensure that we’re on the same page and that I’m speaking your language. 

100% payment is due if the project has been completed. If we stop midway, you will not be refunded the initial 50% but you will not owe the remaining 50%.

Of course! A retainer is a great option for businesses that need consistent copy long-term. I can deliver monthly batches.

I love collaborating with creatives! Please email your idea to me at errol.dejesus@morenitamommy.com

No, I also offer one-off services! See my packages page. 

Am I Speaking Your Language? Let's Talk!