Discover Your Lingua Franca.
Inclusive copywriting services for purpose-driven businesses
The method.
Solving your marketing problems with sociolinguistics
What is sociolinguistics?
It’s the study of the intersectionality between culture and language.
A brand’s lingua franca or link language also lies at this intersection.
I use that language to write socially-conscious copy that speaks to your multicultural audiences.
The process.
Learning your language word for word
During a complimentary half-hour discovery call, I’ll assess your copywriting needs and make recommendations. If it sounds like I’m speaking your language, I’ll draft a proposal for you to review.
Once we’ve agreed upon a contract, you’ll take an extensive questionnaire as part of the onboarding process.
I’ll need access to your social media and/or website for analytics so we can determine how we’re measuring success.
We’ll have weekly wordstorming sessions where we’ll strategize the morphology, semantics, and pragmatics of your copy.
I’ll also be dedicating time to writing your copy. You’ll also have unlimited access to me via email.
Depending on the services needed, we’ll create a content calendar and strategy for implementing your lingua franca until you feel that you’ve reached fluency.
We’ll do benchmarks at the end of a determined period (30 to 90 days depending on your package) and go over analytics and content performance.
Missing something? We can recalibrate your content marketing needs after a benchmark if needed. Additional services will be added to the next purchase order.
What happens once you’ve become proficient in your lingua franca? We’ll have an offboarding interview where we can exchange feedback and any due deliverables.
You’ll have lifetime access to your lexicons (copy decks) and all deliverables specified in our contract.
The components.
Writing the building blocks of your brand's language
Website Copy
Writing copy for your website that drives traffic and increases conversions.
One fresh or revised batch of website copy includes up to 10 pages (landing pages & subpages included).
Starting at $372.00 per page.
Want to sell without feeling salesy? Showcase your game-changing product or service through a well-crafted page designed to make launch day your payday. 8 pages max.
Starting at $265.00 per page (long form and short form).
Your site deserves to be on page one. But there are on-page and off-page factors that impact your ranking.
A broken link or missing data tag can take your business down a few notches.
I’ll run a dynamite diagnostic and provide the analytics you need to help your site take on Google.
Full site audits starting at $720.00.
Content Copy
A blog is much more than words on a page.
When innovatively curated, blogs can be a powerful part of your sales funnel.
Curate posts that offer value to your audience through amazing storytelling. A series includes up to 4 monthly blog posts.
Starting at $6o0.00 per post.
Good content is the doorway to connection on social media but good storytelling is the key.
Not sure when and what to post? With a content strategy, you can build your brand and customer base.
Service includes engagement management. Content strategies vary per platform.
Starting at $420.00 for 12 monthly posts.
Turn skimming subscribers into paying penpals by rocking their inboxes. I write subject lines that pop.
Provide me the incentive and freebie (if you’ve got one) and I’ll focus on increasing open rates and clickthroughs. 5 emails per sequence.
Starting at $610.00 for sequences.
Ad Copy
Organic marketing can only do so much.
When it’s time to amp up your reach, your business will need ad copy with scroll-stopping headlines, compelling call-to-actions, and everything in between.
I’ll create one full copy deck with a messaging strategy for your brand. Please note that ad management is not included.
Starting at $500.00 per copy deck.
I put good copy in your customer’s hands.
One full copy deck includes careful marketing research and creative messaging strategy.
Ideal for direct mail, brochures, infographics, and more.
Starting at $600 per copy deck.
Frequently Asked
Questions.
I specialize in long-form B2C copy for brands that want to tell a story. I also write copy that converts for social media.
Content that truly embodies your lingua franca can take up to two weeks.
All copy decks are housed in a protected client file in Google Drive.
I share content calendars and ideas via Trello.
I do not deliver assets (stock images and designs). Only the words.
I require 50% up front for copy and then the remaining 50% after you have received deliverables. I invoice with net 15 payment terms via Bill.com or Paypal (fees included in invoice).
Retainers are billed bi-weekly or monthly.
I offer up to 3 rounds of revisions. This is to ensure that we’re on the same page and that I’m speaking your language.
100% payment is due if the project has been completed. If we stop midway, you will not be refunded the initial 50% but you will not owe the remaining 50%.
Of course! A retainer is a great option for businesses that need consistent copy long-term. I can deliver monthly batches.
I love collaborating with creatives! Please email your idea to me at errol.dejesus@morenitamommy.com
No, I also offer one-off services! See my packages page.