Pentair Consumer Direct Mail

Direct mail, landing page, and social copy
Creative direction: Scott Muskin
Design: Bradley Randall
Copy: Errol de Jesús

The brief

The Pentair Pool team identified a new customer target and wanted to test direct marketing. Using uplifting language, we crafted messaging that raised awareness with the primary audience, validated decisions of pool owners who had already spoken to a Pentair dealer, and persuaded nay-sayers to reconsider their decision.