Hot Take Taglines

Taglines
Creative direction: Becky Lang
Copy: Errol de Jesús

The brief

The task was to create taglines that would align with revolutionizing how consumers see fast food during the pandemic. The company innovated a service called “Hot Take” that would allow customers to play with their food by creating unique combinations that could be delivered to them. Afterward, they could share their opinions or hot take on their meal via social media. Overall the brand encompassed adventure and taking risks so it was a really fun project to work on.

B2B Taglines

Take the Leap From Business to Belly.

Make the Recipe an Adventure.

Put Innovation on the Menu.

Explore The Next Taste Algorithm.

Be the Belly Whisperer.

Let Them Play With Your/Their Food.

Know Which Limits to Push.

Take Risks, Not Orders.

Discover Insights for Your Bites.

Take Your Menu for a Test Drive.

Set the Bar for Flavor Innovation.

Make ‘Em Bite-Curious.

Put The U Back in Menu

Less Second Guessing, More Second Helpings.

Know What’s Hot

B2C Taglines

Spark the Debate on Deliciousness

Eat Up. Speak Out.

Whip Up The Next Trend.

Evolution. Food.

Eat Outside the Box.

Do You Like Savory or Sweet? Yes.

Make Iit Worth the Risk

Keep An Open Mouth

Follow Your Stomach’s Heart

Curiosity is the Best Sauce

Take Hunger to New Heights.

Scare Your Taste Buds.

New Palate. New Path.

Let Your Mouth Write the Map.

Find Your Flavor.

B2B Manifesto

Create the most clickable recipe on the web! Hot Takes leads your menu on a flavor expedition that even the pickiest of eaters will want to explore. Use research-backed market data to predict hot combos and tap into the hungry minds of foodies. A Hot Take isn’t just a one hit wonder in the kitchen. It’s food innovation that will rock your menu.

B2C Manifesto

Your favorite fast food joint is offering new food and they want to hear your opinion! It’s time to let your stomach do the talking. So go for that weird craving. Skip the ordinary and play with your food. You’re not just testing the boundaries of your taste buds, you’re reinventing the food journey. All while earning points and letting your foodie friends in on some great deals like discounts and rewards.