CLEO TV: All About You

Client: Loyalkaspar
Creative Director: Anna Minkkinen
Producer: Sarah Keshishian
Copywriter: Errol de Jesus

The Brief

To amplify CLEO TV’s brand voice, I collaborated with my client to write a :30 script that reflected the interests and lifestyles of its multicultural and multigenerational audience. 

The Process

My script included creative direction for the visuals that would accompany the copy. After two rounds of revisions, the client was happy with the different ideas and expressions I had brought to their creative project.