Bulwark 50th Anniversary

Website, social media, and newsletter copy
Creative direction: Scott Muskin
Design: Ashley Koudou, Solveig Nelson
Copy: Errol de Jesús

The brief

Bulwark Protection, a leader in fire-resistant apparel, turned 50. So we turned out attention towards making this anniversary a special one. With a focus on “relentless protection,” I crafted copy that reflected Bulwark’s long history of innovation and commitment. Our intended audience included safety managers for various industries like oil and gas, electricity, and more. Client used copy for their newsletter takeover, LinkedIn, and Facebook.