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No Worries, Just Love
Direct mail copy
Creative direction: Tari Johnson
Design: Jill Adler
Copy: Errol de Jesús
The brief
An industry-leading pet insurance provider tested a new promotional direct mail campaign against a control. I worked closely with the creative director and designer to produce B2C copy that would drive traffic to the client’s website. My concept, No worries, Just Love, outperformed the control.
These headlines got sent to the dog house.
They can’t all be winners, right? Here are some headlines that didn’t make the cut.
We Keep Your Kitten Feline Safe
No More Waiting for Those Doggone Reimbursement Checks
Protecting Your Little Explorers No Matter What
Peace of Mind Fur Everyone
What Gives Our Pet Parents Peace of Mind
How We Sniff Out the Competition
Our Keen Sense of Care
A Comprehensive Medical Plan to Cover all Paws
We Take Your Furry Friend’s Health Seriously—No Kitten!
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