No Worries, Just Love

Direct mail copy
Creative direction: Tari Johnson
Design: Jill Adler
Copy: Errol de Jesús

The brief

An industry-leading pet insurance provider tested a new promotional direct mail campaign against a control. I worked closely with the creative director and designer to produce B2C copy that would drive traffic to the client’s website. My concept, No worries, Just Love,  outperformed the control. 


These headlines got sent to the dog house.

They can’t all be winners, right? Here are some headlines that didn’t make the cut. 

We Keep Your Kitten Feline Safe

No More Waiting for Those Doggone Reimbursement Checks

Protecting Your Little Explorers No Matter What

Peace of Mind Fur Everyone

What Gives Our Pet Parents Peace of Mind

How We Sniff Out the Competition

Our Keen Sense of Care

A Comprehensive Medical Plan to Cover all Paws

We Take Your Furry Friend’s Health Seriously—No Kitten!


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