B2B SAAS Website

Website copy
Creative direction: Ian Traas
Copy: Errol de Jesús

The brief

The client, an HR recruitment SAAS company, revamped its entire website. I provided copy for 10 of the pages. Volume proved to be the biggest challenge. I worked closely with a large team of copywriters to deliver copy in batches. I often referenced the client’s brand archetype as well as its “copy hero” to understand the best way to convey its objectives.