B2B Software As a Service (SAAS) Copywriting
The client, an HR recruitment SAAS company, revamped its entire website. I provided copy for 10 of the pages.
Volume proved to be the biggest challenge. I worked closely with a big team of copywriters to deliver copy in batches.
I often referenced the client’s brand archetype as well as its “copy hero” to understand the best way to convey its objectives.