As a freelancer, you’re operating as your own business, not an employee. So you have to be very clear about your services and what you’re offering.
When you create integrated strategies for brands and clients that have money and have communication and business objectives, it’s very easy to mold your messaging.
But whenever it’s you as an independent human being, sometimes people don’t think about how to strategically position themselves.
That’s been my learning experience so far. I ask myself, how can I erase what I’ve known for 15 years from a professional standpoint and really just focus on myself and be true to my genuine self?
People love authenticity right now. I don’t care if people disagree with me. And I don’t mean that in a disrespectful way. This is me. I’m just saying, “Hey, I’m here. Whether you like it or not. And this is who I am.”
When you’re true to that, people say, “Hey, me too! I get this! I get your voice. I like this.”
When you’re just totally organic, then you can start creating strategies that can better cater to your growing audience.